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An illustration of eight panels, each featuring a different supermarket product. The items include Milka and Oreo ice cream pots, a bottle of Jal water, and a loaf of Vollkorn Toast. Other panels show Wudy sausage, Barilla pasta, Indomie noodles, and Kinder ice cream.

Have an ogle at Sein Koo’s marker pen illustrations of all things food-related

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Date
17 May 2019

Who doesn’t enjoy beautifully drawn illustrations of foods and its crisp packaging? Here at It’s Nice That, we certainly do and have been oggling the work of the Berlin and Seoul-based illustrator Sein Koo. With her confident line and delicate colour work, Sein brings all manner of goods to life (but the food-related ones are our favourite). Whether it’s a bag of bread with unusually satisfying slices that make you go “oooo”, or a packet of Mi Goreng drawn with such gentleness you can almost hear its creases rustling in the background; Sein has a knack for boldly asserting the beauty of food.

“I enjoy looking through supermarkets," the illustrator tells It’s Nice That. “When I visit other countries or cities, the supermarket is the first thing I visit.” Gradually collecting a vast expanse of food-based souvenirs whenever she goes anywhere, Sein’s illustrations connect products from all over the world. She’s picked up German milk containers, American cereal packets, Japanese yoghurts and other colourful items with kitschy typography and punchy colour palettes rippling across its packaging.

“Through each product’s different material, colour, font and shape used to design the packaging, I imagine the unique feeling of the country and the memories I treasure most from the place," adds Sein. Using markers for the majority of her drawings, she remembers the excitement when first coming across the product she’s drawing which, in turn, allows the illustrator to build a strong connection with the product which then goes into into her illustrations. She goes on to say: “Some people may think that it’s meaningless to imitate the packaging of products but I am happiest when I am drawing these things and it really distresses me!”

If she’s not drawing interesting foods or its packaging, Sein tends to create images to do with the kitchen. From capturing what she had for breakfast that day to pretty plates and their matching cutlery at a cafe, Sein is happy to depict pretty much anything food-related, and her food-centric instagram is a testament to that (with a couple of other random things thrown in the mix).

Drawing on the watery charms of marker pens, she overlaps multiple colours to create deeper textures when needed and leaves stark white areas in others. Translating her drawings into a manner of goods including stickers, posters, prints and postcards available on her website, if you’re fan of Sein’s (or if you just can’t resist an adorable little print of a wonky aubergine) head on down.

A grid of 16 different product packaging designs, each presented on a plain white background. The items include a variety of food and household goods, such as a tin of “Strianese” tomatoes and a “Banania” cereal box.
Above

Sein Koo

An illustration of three condiment bottles sitting on a dark grey tray. From left to right, they are a Kikkoman soy sauce bottle, a jar labelled “Chiliöl” with a floral design, and a bottle labelled “Essig”.
Above

Sein Koo

An illustration of a brown paper bag overflowing with fresh vegetables. Two large heads of bok choy dominate the centre, surrounded by carrots, radishes and leafy greens.
Above

Sein Koo

An illustration of a coffee cup and a glass of water on a grey tray. The tray sits on a purple table next to a black folder and a water bottle.
Above

Sein Koo

An illustration of a breakfast spread on a pale yellow tablecloth against a black background. A white teapot, jug and cup of coffee sit beside two oranges and a plate of ham and toast.
Above

Sein Koo

An illustration of a breakfast spread on a brown table against a white grid background. A white plate holds two slices of toast and a side of greens with sliced mushrooms. Beside the plate sit a pink drink with a straw and a red jar labelled “Erdbeer Limette”.
Above

Sein Koo

An illustration of a breakfast spread on a dark brown surface. A pale green plate holds a piece of toasted bread, a small container of blueberries and a tub of “Obazda” cheese. A glass of milk stands beside the plate.
Above

Sein Koo

An illustration of a simple breakfast spread on a grey table. It includes a jar of “Aprikose Limette” jam, a loaf of bread on a napkin, a glass of dark liquid and a bowl of physalis.
Above

Sein Koo

An illustration of a breakfast spread on a white background. A grey plate holds a pretzel, a pat of butter and a red apple, beside a glass of green juice and sliced blood oranges.
Above

Sein Koo

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About the Author

Jynann Ong

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Jynann joined It’s Nice That as an editorial assistant in August 2018 after graduating from The Glasgow School of Art’s Communication Design degree. In March 2019 she became a staff writer and in June 2021, she was made associate editor. She went freelance in 2022.

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