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A person in profile wears a colourful patterned cap and mirrored sunglasses. Striped shadows fall across their face and shoulder against a pale blue sky.

Studio New Work show the process behind their stunning Bespoke e-mailer

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Date
3 January 2013

With so much great graphic design passing before our eyes online and in print each day, it’s sometimes easy to forget that beautiful compositions that are sometimes only paid the most fleeting attention are in fact the result of countless man-hours. That magazine cover that you flip casually past at the newsstand? A labour of love and the product of some serious design skills.

To remind us of the deliberation and attention to detail the best designers are renowned for, Studio New Work have published some of their grids to show how each seemingly effortless piece of layout is the result of laborious geometric construction and the careful manipulation of a few well-considered elements. While their stunning e-mailers for digital production studio Bespoke seem surprisingly simple, it’s that complex geometry going on behind-the-scenes that makes them exceptional.

A black and white portrait of a person with long, dark hair and light eyes. The image is set against a pale blue background with the text “Bespoke Issue No.3”, “Derek Kettela” and “For Black Magazine”.
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Studio New Work: Bespoke e-mailer

A magazine cover with a pale blue background featuring a black and white portrait of a person. Red guide lines and grey blocks overlay the image, with text reading “BESPOKE ISSUE No.3” and “Derek Kettels”.
Above

Studio New Work: Bespoke e-mailer

A technical diagram featuring a large grey rectangle centered within a grid of thin red lines. Diagonal red lines intersect the rectangle, marked by small grey squares at the corners.
Above

Studio New Work: Bespoke e-mailer

A magazine cover with a bright red background features a close-up of a person’s face. A colour image of their nose and red lips is layered over a black and white portrait. Vertical text on the left reads “SANTIAGO & MAURICIO FOR 25 MAGAZINE”. The top right corner reads “BESPOKE ISSUE No.2” and the right edge reads “AGENCY - CADENCE”.
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Studio New Work: Bespoke e-mailer

A person wearing a colourful patterned cap and mirrored sunglasses looks to the side. Shadows of a grid are cast across their face and chest against a bright yellow background. Text above the image reads “BESPOKE ISSUE No.1” and “ENRIQUE BADULESCU for ELLE UK”. Contact details for Bespoke Digital Inc. are listed at the bottom.
Above

Studio New Work: Bespoke e-mailerr

A person wearing a patterned cap and sunglasses is seen in profile. The photograph is overlaid with a technical grid of orange lines and text that reads “Bespoke Issue No.1” and “Enrique Badulescu for British Elle”.
Above

Studio New Work: Bespoke e-mailer

A technical diagram featuring a large grey rectangle centered within a network of thin red construction lines. Various diagonal lines and small geometric markers intersect across the composition.
Above

Studio New Work: Bespoke e-mailer

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About the Author

James Cartwright

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James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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