Very slick, very Swiss graphic design from Supero

Supero by name, super by nature, this graphic design studio has an idyllic-sounding existence from its homes between La Chaux-de-Fonds, on the Jura mountains in Switzerland and Basel. With an aesthetic informed by “The International Typographic Style, also known as the Swiss Style”, the studio says: “It is an art of simple, efficient composition and it is still relevant. It is a timeless style which we enjoy playing with. Indeed, the great difficulty of a graphic exercise isn’t to produce something fashionable, pretty and fun, but to succeed in creating a timeless visual. A work that could come out years later and would still be relevant.”

It’s an approach that serves them well, as showcased in a portfolio that’s both colourful and refined. Among Supero’s projects are the visual identity and poster designs for Neuchâtel’s Musée d’art et d’histoire, printed materials for La Chaux-de-Fonds’ Nuit de la photo and designs for IBA Basel 2020.