Very slick, very Swiss graphic design from Supero

Date
23 June 2016
Reading Time
1 minute read

Supero by name, super by nature, this graphic design studio has an idyllic-sounding existence from its homes between La Chaux-de-Fonds, on the Jura mountains in Switzerland and Basel. With an aesthetic informed by “The International Typographic Style, also known as the Swiss Style”, the studio says: “It is an art of simple, efficient composition and it is still relevant. It is a timeless style which we enjoy playing with. Indeed, the great difficulty of a graphic exercise isn’t to produce something fashionable, pretty and fun, but to succeed in creating a timeless visual. A work that could come out years later and would still be relevant.”

It’s an approach that serves them well, as showcased in a portfolio that’s both colourful and refined. Among Supero’s projects are the visual identity and poster designs for Neuchâtel’s Musée d’art et d’histoire, printed materials for La Chaux-de-Fonds’ Nuit de la photo and designs for IBA Basel 2020.

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About the Author

Emily Gosling

Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.

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