Brilliant Nike AJ Tracey campaign raises funds for Grenfell Athletic FC

The film by Brothers & Sisters highlights the aspirations of young people from the estate surrounding Grenfell Tower, raising funds to make them reality.

15 May 2023


Grenfell Athletic FC was set up almost six years ago, a football club formed of the survivors and bereaved of the 2017 Grenfell Fire, and its wider community. In the short time it has lived as a club, it has made a huge impact in sports, and on the lives of people in the area – a story captured in Sebastian Barros’ intimate zine Grenfell Football Club, which we highly recommend reading. Now, the club has collaborated with Nike and creative agency Brothers & Sisters on the Grenfell Athletic FC shirt, which raises funds to support young people in the community with mentorship opportunities and more.

The spot advertising the shirt is voiced by AJ Tracey – the artist hails not far from Grenfell, in Ladbroke Grove. Brothers & Sisters has also designed the shirt, which is covered in drawings and messages from young people. In the film, directed and produced by Electric Studios, we see these notes animated, as a group of young people reveal their aspirations for the future.

Andy Fowler, founder and ECD of Brothers & Sisters and trustee of Grenfell Athletic states: “We got young people in the Grenfell community to draw their big dream for their life and it was designed onto the new kit, so that anyone wearing the shirt is carrying the dreams of their community.” The campaign particularly calls for other agencies, brands and clients to place bulk orders of the shirt to redirect their influence into funds for the community.

Via funds raised from the shirt, the club seeks to provide more opportunities for young people, including work experience programmes across a range of career paths. Readers can purchase the Grenfell Athletic Home Jersey 22/23 here.

GalleryBrothers & Sisters / Electric Studios: Nike x Grenfell Athletic FC Dream Carriers (Copyright © Brothers & Sisters, 2023)

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Brothers & Sisters / Electric Studios: Nike x Grenfell Athletic FC Dream Carriers (Copyright © Brothers & Sisters, 2023)

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About the Author

Liz Gorny

Liz (she/they) joined It’s Nice That as news writer in December 2021. After graduating in Film from The University of Bristol, they worked freelance, writing for independent publications such as Little White Lies, INDIE magazine and design studio Evermade.

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