Since 2007 the Harambeans network has worked with Fortune 500 companies and Ivy League universities to support African professionals around the world. Today, it unveils a new identity, crafted by Pentagram’s Marina Willer and her London-based team.
Providing mentors, feasibility study grants, scholarships, pro bono legal services, and access to venture capital, the Harambeans project allows for the formation of start-ups that prioritise social change. Harambeans fans include Barack Obama and the Queen.
Marina and her cohort of creatives were tasked with putting together a visual identity which forefronts the Harambeanean (yes, that’s a word we’ve just invented and yes, you can use it too) ethos which sees it ‘Building Africa’s Future’.
On the identity, Pentagram says: “the visual language and logo created by Willer’s team encapsulates the togetherness, dedication and energy of Harambeans,” pointing to the prominent monogrammed ‘H’ which “also works on its own to reflect the stature and dignity of each Harambean.”
The studio’s work with the Harambeans extends to a new website, which it hopes will “create a welcoming platform that is capable of attracting and engaging stakeholders.”
Check out some of the campaign material below.
- Minet Kim’s illustrations explore the unconscious through symbols and colour
- Kay Kwon’s graphic design practice arose from his love of rock and hip-hop music
- Sam Gregg's latest work uses photography to rediscover his hometown of London
- Joel Evey tests the visual boundaries of Gap through his “under-the-radar” work
- Madelynn Mae Green’s paintings explore themes of memory, family and domesticity
- Department of New Realities on using VR and AR to give pixels personality
- Get ready for 230 new emojis to confuse your mum with
- Netflix rolls out brand new ident for all its original material
- David Rothenberg discusses his unique portraits of the passengers of planes
- Photographer Nick Turpin captures cars bathed in the lights of Piccadilly Circus
- Byun Young Geun likens illustration to “looking into a mirror”
- Naranjo-Etxeberria designs an identity aiming to cause impact at first glance