Since 2007 the Harambeans network has worked with Fortune 500 companies and Ivy League universities to support African professionals around the world. Today, it unveils a new identity, crafted by Pentagram’s Marina Willer and her London-based team.
Providing mentors, feasibility study grants, scholarships, pro bono legal services, and access to venture capital, the Harambeans project allows for the formation of start-ups that prioritise social change. Harambeans fans include Barack Obama and the Queen.
Marina and her cohort of creatives were tasked with putting together a visual identity which forefronts the Harambeanean (yes, that’s a word we’ve just invented and yes, you can use it too) ethos which sees it ‘Building Africa’s Future’.
On the identity, Pentagram says: “the visual language and logo created by Willer’s team encapsulates the togetherness, dedication and energy of Harambeans,” pointing to the prominent monogrammed ‘H’ which “also works on its own to reflect the stature and dignity of each Harambean.”
The studio’s work with the Harambeans extends to a new website, which it hopes will “create a welcoming platform that is capable of attracting and engaging stakeholders.”
Check out some of the campaign material below.
- Daniel Britt’s hilariously surreal animations makes the nonsensical appear logical
- Ben Cullen Williams on investigating how a computer would dance
- From The New York Times to a comic on sex, illustrator Kati Szilágyi discusses her recent work
- Alan Warburton explores CGI production, toxic masculinity and vision through his hybrid practice
- “Animation is now a must for posters”: Sunny Studio on design for the digital age
- Greta Grotesk is a typeface in homage to the teenage activist’s handwriting
- Graphic Design is Mental: Tips for looking after your state of mind as a designer
- Alan Titchmarsh stars in new campaign for Adidas’ Gardening Club collection
- Banksy opens his own store, Gross Domestic Product, in wake of legal dispute
- Moonlight, Ex Machina and The Witch go to print in three books designed by Actual Source
- Sometimes Always’ identity for São Paulo bar Caracol has over 10 billion compositions
- Basile Fournier speculates on how technology will affect the role of the future designer