Since 2007 the Harambeans network has worked with Fortune 500 companies and Ivy League universities to support African professionals around the world. Today, it unveils a new identity, crafted by Pentagram’s Marina Willer and her London-based team.
Providing mentors, feasibility study grants, scholarships, pro bono legal services, and access to venture capital, the Harambeans project allows for the formation of start-ups that prioritise social change. Harambeans fans include Barack Obama and the Queen.
Marina and her cohort of creatives were tasked with putting together a visual identity which forefronts the Harambeanean (yes, that’s a word we’ve just invented and yes, you can use it too) ethos which sees it ‘Building Africa’s Future’.
On the identity, Pentagram says: “the visual language and logo created by Willer’s team encapsulates the togetherness, dedication and energy of Harambeans,” pointing to the prominent monogrammed ‘H’ which “also works on its own to reflect the stature and dignity of each Harambean.”
The studio’s work with the Harambeans extends to a new website, which it hopes will “create a welcoming platform that is capable of attracting and engaging stakeholders.”
Check out some of the campaign material below.
- We take a look back at the best stories of the year to date
- Atelier Brenda and Amélie Bakker create “squidgy” identity for Beursschouwburg
- Thomas Pratt photographs the effects of religion, natural disaster and globalisation on an island community
- Viacheslav Poliakov shoots the “folk-baroque-industrial mess” of Ukraine and Poland
- “Even bad pizza is kind of good”: Five life lessons from David Droga
- Join Cachetejack and Dropbox for a collaborative workshop at OFFF Barcelona
- Netflix moots move into print with new publication, Wide
- “Allowing a modern audience to see Helvetica for the first time”: Charles Nix talks us through the newly released Helvetica Now
- Dating app Hinge gets a makeover, asks users to use it less
- The most relaxing colour in the world? Dark blue apparently
- By You: Nike's customisable range gets a new name, and a new look
- Rejane Dal Bello on using graphic design to talk about hard topics in a joyful way