Oneohtrix Point Never, the musical pseudonym of electronic artist Daniel Lopatin, has directed his own music video for Black Snow, the first snippet from his upcoming record Age Of, to be released via Warp in June.
Daniel’s direction for Black Snow sees costumes, art direction, motion graphics and set design blend together in a film interpretation of the song, edging somewhere between creepy and slightly petrifying. Characters featured are donned in boiler suits with gas masks, introducing a protagonist in a devil like make-up working away at an overly messy desk.
The short then takes a twisted turn, filling with dry ice before a choreographed dance breaks out. Both terrifying and weirdly hypnotic to watch, Black Snow’s lyrics interpreted in Daniel’s video are noted to be inspired by Nick Land and a collective of artist-philosophers he co-founded in the 1990s named Cybernetic Culture Research Unit. Detail is elevated within Black Snow as illustrations and typography by David Rudnick – who has created the upcoming Oneohtrix Point Never album artwork shown below too – flash on screen sporadically.
Age of is Daniel’s eighth studio record and will see further exciting collaborations with graphic designer David Rudnick, including unique physical editions of the album too.
About the Author
Lucy joined It’s Nice That as an editorial assistant in July 2016 after graduating from Chelsea College of Art. In October 2016 she became a staff writer on the editorial team and in January 2019 was made It’s Nice That’s deputy editor. Feel free to get in contact with Lucy about new and upcoming creative projects or editorial ideas for the site.