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A grid of 16 square tiles featuring an abstract geometric composition in green, cream and dark blue. The shapes form a series of stylised houses and circles across the arrangement.

Matt Willey, Yuri Suzuki and more craft collections of swappable, buildable tile collections

Led by Astrid Stavro, seven Pentagram partners create architectural objects with wonderfully tactile features.

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Date
14 September 2022

A roster of design heavyweights from Pentagram’s London and New York Studios have come together with Italian graphic designer Astrid Stavro for a project centred on tangible, tactile design. Collaborating with Mallorcan hydraulic tile, cement and terrazzo producer Huguet, the seven Pentagram partners and Stavro deliver a collection of intriguing tiles and traditionally crafted objects. The resulting pieces – ranging from a coffee table with a swappable top from Matt Willey and tiles visualising Chopin’s famous 24 Preludes from Giorgia Lupi – are on show for the first time as part of this year’s London Design Festival (LDF) at Cromwell Place from 19-25 September.

Conceived by Astrid Stavro, the project concept is simple: seven partners are invited to create unexpected objects using Huguet’s traditional production methods and materials. The results are wide ranging. Giorgia Lupi, for example, has created a tiling-cum-data visualisation project, harnessing colours, shapes and stripe thickness to represent musical elements from 24 Preludes. The Huguet x Pentagram site explains: “Thick horizontal stripes represent tempo, with more bars signifying a greater number of beats per minute. Conversely, thick vertical stripes signify the number of octaves each piece covers.”

Sound designer and artist Yuri Suzuki, on the other hand, has utilised dimensionality. “We wanted to try and play with the 3D aspect of the tile material, as well as exploring colour, texture and pattern,” the site explains. Totem features a series of playful objects which can be assembled to create doll-like figures.

A tabby cat walks across a grey surface scattered with small, colourful geometric shapes. The objects include cones, arches and discs in various textures and muted tones.
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Yuri Suzuki: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

Matt Willey’s take on the brief is similarly interactive. The Brooklyn-based designer has cast a cement coffee table with a top featuring 16 handmade Huguet tiles. In an exciting twist, the table allows for an ever-changing series of design combinations, owing to a series of holes in the table base. Audiences can move and swap the titles to create a “nearly infinite number of compositions, making the table an ever-changing installation”, says the site. Three sets of 16 tiles have been designed, meaning audiences can swap out tiles and collect different sets to create more combinations.

Other designers to create work for the project include Sascha Lobe, who has developed a flexible 18-unit tile system based on Le Corbusier’s study of modules. Astrid Stavro has contributed a collection of cork tiles “celebrat[ing] the beauty and heritage of the Mediterranean”, while Jody Hudson-Powell reimagines tiles as a piece of technology that can be responsive to the environment – softly glowing as day turns to night. Jon Marshall has created a series of botanically inspired terrazzo tiles, whereas Luke Powell’s showcases a colourful take on the geological process of stratification. Read more about the project at the Huguet x Pentagram site here.

Five abstract sculptures made from speckled, colourful ceramic materials are arranged on a grey surface. The figures are composed of geometric shapes, including spheres, cones and blocks in shades of blue, pink, yellow and green.
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Yuri Suzuki: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

A low square table with a grey concrete frame and a tiled top. The tiles feature a geometric pattern in shades of green, cream and black.
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Matt Willey: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

A grid of black and white tiles featuring bold, abstract letterforms. Some tiles in the bottom row are accented with yellow and pale green.
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Sascha Lobe: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

A square white tile with small, irregular green flakes embedded in its surface. A sharp diagonal shadow cuts across the tile and the grey background.
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Jody Hudson-Powell: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

A long rectangular artwork made of colourful geometric tiles in red, yellow, blue and green. Below the piece, a small white information plaque displays a diagram and explanatory text.
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Giorgia Lupi: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

A collection of speckled white concrete forms arranged on a matching square base. The geometric shapes include cylinders, a cone and a wide-rimmed vessel.
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Jon Marshall: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

A square white tile lies on dry, pebbled earth. The tile is scattered with small, organic smears and splatters of brown and purple pigment.
Above
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Astrid Stavro: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

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Astrid Stavro: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

A person wearing a heavy black rubber glove reaches into a metal tray. Inside the tray are scattered dried seeds, husks and organic debris.
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Astrid Stavro: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

A rectangular artwork with a black and white geometric design hangs on a textured, reddish-pink wall. The composition features a black archway containing a smaller white arch, with a white vertical stripe below.
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Sascha Lobe: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

A square abstract painting featuring a large yellow semi-circle at the top. Below it, three vertical stripes in shades of beige and cream divide the lower half.
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Giorgia Lupi: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

A square artwork featuring a white vertical strip on the left and a textured, sandy surface on the right. The right side is coloured with organic, swirling shapes in shades of pink, ochre and deep red.
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Luke Powell: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

A grid of nine ceramic tiles featuring a geometric pattern of overlapping circles. The circles are red, green and black on a cream background.
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Matt Willey: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

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Matt Willey: Huguet x Pentagram (Copyright © Huguet / Pentagram, 2022)

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About the Author

Liz Gorny

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Liz (she/they) is the senior editor at Insights, a research-driven department within It’s Nice That. They previously ran the news section of the website. Get in contact with them for potential Insights collaborations or to discuss Insights’ public-facing reports.

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