Digital image-maker extraordinaire Thomas Traum (known for his ace work with KENZO) has created a new campaign for Hunter, which uses a digital highlands landscape as a backdrop to sell its outdoor-wear. The campaign film, entitled A Hunter Highland Fling. The stills were shot by photographer Elaine Constantine. The campaign shows a surreal take on the Scottish countryside. According to the brand, the narrative builds in the story of the Hunter show at London Fashion Week, where the Scottish glens were recreated in an industrial space in the capital using metal waterfalls across the runway.
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Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.