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The Favourite director Yorgos Lanthimos shoots new fashion campaign


Yorgos Lanthimos for Gucci (Via Gucci)

The last time Gucci popped up on It’s Nice That, we were treated to the unexpectedly delightful sight of a bandana-clad Harry Styles cavorting with a drove of piglets, in a campaign shot by Hollywood’s weirdest director, Harmony Korine.

Evidently a bit of a film buff, Gucci’s creative director Alessandro Michele has signed up another gifted cineaste to help shift some eye-wateringly expensive garments. This time around, it’s the highly decorated Greek auteur Yorgos Lanthimos behind the lens.

Arguably now best known for The Favourite, the Oscar-grabbing period masterpiece which justly sent Oliva Colman into the big leagues, Lanthimos first rose to arthouse prominence with Dogtooth, an absurdly uneasy family drama which is up there with Michael Haneke’s The Piano Teacher and Catherine Breillat’s Fat Girl in the “almost unbearably tense and uncomfortable but utterly brilliant examples of contemporary independent European cinema” stakes.

Shot in support of Gucci’s Cruise 2020 show – which took place in Rome last month – the lookbook is set in one of the city’s most desirable residencies, Villa Albani Torlonia, and more specifically within the villa’s on-site gallery.

Gucci describe the locale as “a dream of classicism, conceived through emotional paths in a unanimous understanding of environments, landscapes and works of art arranged following a precise furnishing project as if here they can eternally be rediscovered.”

The super-stylised shots snapped by Lanthimos will also form the basis of a forthcoming art book set to be published by IDEA Books later this year. While we wait for that, why not gaze upon these gloriously decadent images and daydream a dismal Friday away.


Yorgos Lanthimos for Gucci (Via Gucci)


Yorgos Lanthimos for Gucci (Via Gucci)


Yorgos Lanthimos for Gucci (Via Gucci)