A black and white illustration of the word “play” written in a continuous, cursive script. The letters are formed by a sequence of small, rectangular blocks.

Graphic Design: Bedow create an identity that can be used as a board game

Words: James Cartwright
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Date: 27 January 2014; Work
Graphic Design

This is now the fifth time we’ve featured Swedish studio Bedow’s work on the site. First it was for thermosensitive beer labels that changed design according to their temperature, then for some incredibly tasteful cosmetics packaging. Next there was the book about hand-carved spoons and then finally this record label identity.

All of these projects show an attention to detail that’s become de rigeur for Bedow. While some studios like to be shouty about their work these guys are content to keep creating simple, thoughtful, practical design that’s easy to engage with and comfortable to have around.

They’re happy to work for a good cause too. This recent project is for an Indian children’s charity that provides quality toys and games to under-privileged children. How do they communicate the brand’s ethos throughout their identity? With a logo that can be used as both board game and colouring-in book of course, thereby producing a product that can be appreciated by children and adults alike. Who says design for kids can’t be exciting too?