A swimsuit collaboration and a custom typeface inspired by Pierre Guariche, Twice Studio gets more interdisciplinary

The Paris-based studio talk us through two recent projects: an eco-friendly campaign for Atelier Bartavelle and the identity for a new collection by contemporary lighting company Sammode.

Date
6 April 2020
Reading Time
3 minute read

We’ve been following the wonderful work of Twice Studio for quite some time now. A Paris-based studio founded by Fanny Le Bras and Clémentine Berry, the graphic designers have consistently brought an innate sense of refinement and beauty to each and every one of its projects. Excelling in fields of music, fashion, arts and events, Twice Studio stands out from the crowd in its sophisticated print design. Matching bold colours with delicately dappled textures, if you are a print lover, we highly recommend you check out the studio’s projects for La Batie, Esther Loonen and Charles Henri Tachon, just to name a few.

More recently however, Fanny and Clémentine have pushed themselves one step further (in a creative sense) for two new projects for Atelier Bartavelle and Sammode to boot. First off, the studio’s work for Atelier Bartavelle marked an exciting new chapter for the founding designers. Not only did they create a bespoke logotype in collaboration with Malou Messien for the Marseille-based fashion company’s new line of swimsuits, they also designed the swimsuit collaboratively too. Choosing eco-friendly materials, as well as manufacturers and distributers, the designers wanted to stay true to the ethos of Atelier Bartavelle – engaging with small-scale craftsmen around the Mediterranean to create quality products.

“Having no waste was really important to us,” Fanny tells It’s Nice That on the colour-rich garments. Once the pattern design was conclusively designed, Twice Studio then went on to work on the art direction, graphic design, photography and filmmaking of the campaign. Expressing a myriad of skills across the board, what was special about this project for the Parisian designers was being involved in all aspects of the creative process, taking ownership of the work from beginning to end; from design to production.

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In another recent project for the contemporary lighting company Sammode, Twice Studio exemplify a different set of skills, designing a custom typeface for the new collection’s identity. The project sees the reissuing of work from one of France’s most influential product designers, Pierre Guariche. Renowned for his work in the 50s, Guariche is perhaps best known for his work on residential lights for another famed French designer, Pierre Disderot. Minimal, with an emphasis on sharp angular lines, Guariche’s sleek work is rekindled in one of Sammode’s latest lines, and is displayed alongside an equally gleaming identity by Twice Studio’s eagle eye.

“What was really interesting about this project, was that we went to the designer’s archives for research, and created the identity for the collection from it,” says Clémentine. Analysing Guariche’s technical drawings, photographs, old logotypes and other works, Fanny and Clémentine were faced with a mound of vintage treasures to inform their current identity. In turn, the custom typeface is based on an old Guariche monogram while the vibrant colours that seep across the surface of his products, then inform the colour way of the identity. Fanny adds on the project, “it was necessary for us to create a special kind of art direction for this piece, but with a 50s twist in style.”

Dedicated to creating a unique piece of work depending on the individual needs of the client, for Twice Studio, adaptability is at the heart of its practice. The studio embraces the client and the subject of the work respectively, then proceeds to add an idiosyncratic visual interpretation into the mix. It’s a timeless equation that means Twice Studio’s work is distinctively its own, but new at the same time. “For some projects, we will go for a pattern, a colour block or an illustration for framing,” continues Fanny. Clémentine concluded: “For others, we will find appropriate photographers to work with if appropriate. We do not have a precisely identifiable style, but we aim to frame out project within a historic reference and within the needs of the client.”

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Twice Studio: Sammode

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About the Author

Jyni Ong

Jyni became a staff writer in March 2019 having previously joined the team as an editorial assistant in August 2018. She graduated from The Glasgow School of Art with a degree in Communication Design in 2017 and her previous roles include Glasgow Women’s Library designer in residence and The Glasgow School of Art’s Graduate Illustrator.

jo@itsnicethat.com

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