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9 November 2026
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Mina Popa: stop knocking on the door – start inviting people into your world

It’s a tough time for people starting out in the creative industry right now. Together with Creative Lives in Progress we asked 27 people to predict what starting a creative career will look like over the next three years.

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Date
9 November 2026

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Starting a creative career has rarely felt harder. Junior roles are disappearing, budgets are tightening and AI is taking over much of the work that new starters once learned on. So we asked studio founders, recruiters, educators, organisations and emerging creatives themselves to predict what they think starting a creative career will look like over the next three years. What skills will matter most? How will the pipeline work? And what can people do to take advantage of new opportunities? Their answers will help shape how Creative Lives in Progress can best support emerging talent through this period and beyond.

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Mina Popa, Design Intern at Studio Moross

I strongly believe starting a creative career in the next three years will be all about not waiting for permission.

I’ve spent the past year surveying dozens of students, graduates and entry-level creatives across the UK for my MA project ‘VISTA’. The fears that they have reflect the data from ONS and agencies like Major Players: there’s so much creative talent to go around, yet not enough room for all of it to be nurtured.

We constantly hear about building ‘taste’ and craft, yet it feels like the avenues to explore those sit behind increasingly higher expectations and locked doors. So what do you do when you can’t find soil to take root in?

You build the foundation yourself.

“So what do you do when you can’t find soil to take root in? You build the foundation yourself.”

Mina Popa, Design Intern at Studio Moross

More and more, young creatives are setting the tone for the kind of work that they want to do by creating their own practice. Whether it’s running events, launching festivals, building online audiences, getting their publications on indie shelves or hosting workshops, waiting for an invitation is no longer an option. And it looks like the future is less about knocking on the door, and more about inviting others into your world.

It’s no doubt more to ask from entry-level creatives than ever before, and there’s a real pressure that comes from staying visible, connected and resilient. But for those thinking about starting a creative career, being curious and independent is becoming a big part of it.

For those about to take their first steps into the industry, think of the in-between time between now and your first role as a playground, a real opportunity to be in charge of the kind of narrative you write around yourself and your practice, and to explore what kind of work feels exciting to you. Find your voice and own point of view (read: taste) by creating things that feel true to yourself, before anyone or any workplace can mould that for you.

This series has been put together in collaboration with It's Nice That's sister company Creative Lives in Progress; a creative careers resource, on a mission to transform the way emerging talent access, understand and connect with the industry. Find out more at creativelivesinprogress.com

Explore the full series

Creative Agencies and Studios

Caterina Bianchini, Co-Founder and Executive Creative Director at NARI Design
Joe Cooper, Head of Design at Represent
Dan Crowder, Founder and Managing Director at Craft
Simon Dixon, Co-Founder at DixonBaxi
Cat How, CEO and Founder at HOW+HOW
Jan Jenson, Chief Talent Officer at Residence
Joseph Lebus, Design Director, London Principal at Porto Rocha
Tadhg McCarthy, Co-Founder at Elsewhen
Max Ottignon, Co-Founder at Ragged Edge
Pali Palavathanan, Co-Founder and Creative Director at Templo
Lisa Smith, Global Chief Design Officer at Uncommon Creative Studio
Liz Stone, Co-Founder and Global Chief Creative Officer at OK COOL
Iain Tait, Founder at Food
Marcus Wendt, Founder and Chief Creative Officer at FIELD.IO

Education

Jay Anderson, Course Director, BA Graphic Design at Birmingham City University
Rachel Gannon, Associate Professor and Head of School of Design at Kingston School of Art, Kingston University
Dr Anna Kiernan, Associate Professor of Creativity and Literary Culture at University of Exeter
Professor Rebecca Wright, Deputy Vice Chancellor at Norwich University of the Arts
Derek Yates, Associate Professor and Head of Industry Integration & Curriculum Development at Ravensbourne University London

Organisations supporting entry level creatives

Oliver Benjamin, Director of Employment and Skills at A New Direction
Hilary Chittenden, Creative Learning Consultant
Paul Drake, Foundation Director at D&AD
Nik Gunn, Policy Adviser at Creative Industries Policy and Evidence Centre
Fran Plowright, Founder at Meet a Mentor
Isabel Sachs, Director at I LIKE NETWORKING

Emerging Creatives

Mina Pope, Design Intern at Studio Moross
Anas Houssein, Designer at the chase

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