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- It's Nice That
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- 9 November 2026
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Ravensbourne’s Derek Yates: we need challengers, not “job-shaped graduate robots”
It’s a tough time for people starting out in the creative industry right now. Together with Creative Lives in Progress we asked 27 people to predict what starting a creative career will look like over the next three years.
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Starting a creative career has rarely felt harder. Junior roles are disappearing, budgets are tightening and AI is taking over much of the work that new starters once learned on. So we asked studio founders, recruiters, educators, organisations and emerging creatives themselves to predict what they think starting a creative career will look like over the next three years. What skills will matter most? How will the pipeline work? And what can people do to take advantage of new opportunities? Their answers will help shape how Creative Lives in Progress can best support emerging talent through this period and beyond.
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Derek Yates, Associate Professor and Head of Industry Integration & Curriculum Development at Ravensbourne University London
Starting a creative career over the next three years will depend on how well we address the well-documented gap between graduation and a first job. Entry-level tasks are being automated, and most employers have neither the time nor the budget to train new starters. There is, therefore, pressure on educators like me to find out what industry requires and train students to fit that template.
Thirty years of supporting young people into our industries tells me that kind of quick fix is not the answer. Our industries are at their best when they trust the challenge graduates bring, particularly in a time of technology-driven transformation. The founders of this platform, Will and Alex, are proof of this. ‘It’s Nice That’, and everything built around it, grew out of the questions they asked the industry when they first entered it. The questions we face now are even more complex, which is why we need to encourage the next generation’s challenge and trust their desire for change.
“Our industries are at their best when they trust the challenge graduates bring, particularly in a time of technology-driven transformation.”
Derek Yates, Associate Professor and Head of Industry Integration & Curriculum Development at Ravensbourne University London
Bridging the gap between graduation and professional effectiveness is a responsibility we all share, and it demands an open, direct conversation between education and industry. Around the country, there are examples of proactive collaborations that show the way. In Norwich, Andy Judd’s ‘Bold Voices’ brings students, lecturers, technicians and practitioners together for experimentation, shared learning and queer expression. In Manchester, Alec Dudson has developed ‘Wear Abouts’ – a student-led podcast of critical discussions about current practice in fashion. At Kingston, Zoe Bather is connecting students with local communities to explore how speculative design can imagine a more sustainable future. And at Ravensbourne, our partnership with Uncommon Creative Studio has enabled 24 students from seven courses to take over a floor of the studio’s London base, working in teams alongside staff to find purpose-driven solutions (read more about Chloe Berry's experience on CLIP here).
All these projects immerse the students in real challenges that disrupt the educational hierarchy. Students work across disciplines and alongside industry, building connections. They are trusted to initiate, propose and challenge, building the resilience they will need to navigate an uncertain future. My prediction is that the graduates who critically question and are brave enough to propose an alternative will be the ones who thrive – not job-shaped graduate robots.
This series has been put together in collaboration with It's Nice That's sister company Creative Lives in Progress; a creative careers resource, on a mission to transform the way emerging talent access, understand and connect with the industry. Find out more at creativelivesinprogress.com
Explore the full series
Creative Agencies and Studios
Caterina Bianchini, Co-Founder and Executive Creative Director at NARI Design
Joe Cooper, Head of Design at Represent
Dan Crowder, Founder and Managing Director at Craft
Simon Dixon, Co-Founder at DixonBaxi
Cat How, CEO and Founder at HOW+HOW
Jan Jenson, Chief Talent Officer at Residence
Joseph Lebus, Design Director, London Principal at Porto Rocha
Tadhg McCarthy, Co-Founder at Elsewhen
Max Ottignon, Co-Founder at Ragged Edge
Pali Palavathanan, Co-Founder and Creative Director at Templo
Lisa Smith, Global Chief Design Officer at Uncommon Creative Studio
Liz Stone, Co-Founder and Global Chief Creative Officer at OK COOL
Iain Tait, Founder at Food
Marcus Wendt, Founder and Chief Creative Officer at FIELD.IO
Education
Jay Anderson, Course Director, BA Graphic Design at Birmingham City University
Rachel Gannon, Associate Professor and Head of School of Design at Kingston School of Art, Kingston University
Dr Anna Kiernan, Associate Professor of Creativity and Literary Culture at University of Exeter
Professor Rebecca Wright, Deputy Vice Chancellor at Norwich University of the Arts
Derek Yates, Associate Professor and Head of Industry Integration & Curriculum Development at Ravensbourne University London
Organisations supporting entry level creatives
Oliver Benjamin, Director of Employment and Skills at A New Direction
Hilary Chittenden, Creative Learning Consultant
Paul Drake, Foundation Director at D&AD
Nik Gunn, Policy Adviser at Creative Industries Policy and Evidence Centre
Fran Plowright, Founder at Meet a Mentor
Isabel Sachs, Director at I LIKE NETWORKING
Emerging Creatives
Mina Pope, Design Intern at Studio Moross
Anas Houssein, Designer at the chase
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This article was written by the It’s Nice That team. To find our editors and writers, please head over to our Contact page.







