The BBC Earth rebrand spotlights incredible footage from the channel’s history

BBC Studios Creative opts for a suite of simple circular logos that put focus on the high-def footage BBC Earth is known for.

Date
14 September 2023

When it first hit screens, Planet Earth II was hailed for recording nature in a way no one else ever had – the advances in camera technology and ingenious recording techniques meant some made comparisons to Hollywood and it has since been watched more than a billion times globally. That was back in 2016, before shows like The Green Planet made further advancements. So, now that BBC Earth is launching an in-house rebrand, it’s safe to say BBC Studios Creative didn’t have to look far for visual inspiration.

The new suite of logos and assets feature footage from Blue Planet II, Frozen Planet II and The Green Planet. BBC Studios Creative has used a circular device to spotlight the footage, which it calls a “window to the world”, representing the earth and “the infinite wonder it has to offer”, says BBC Studios Creative ECD, Nick Meikle. It dials up the circle that already appears in some idents, and makes a change from the channel’s old logo – a very unnatural rectangle.

“We wanted to elevate the heritage of the circular device within the current brand, to give it real purpose and dimension,” says Nick. “It is a visual mechanic that seeks to relentlessly discover immersive moments, bringing spectacular stories into the homes of our audience, creating an emotional connection to our planet, and connecting them to the world at large.”

Audiences will be able to see the new work across platforms from 14 September. Nick adds: “The brand refresh also gave us the opportunity to unify the visual language across all touchpoints from this central idea, as the brand has evolved significantly since its original TV launch over eight years ago.”

The identity launches ahead of Planet Earth III this autumn, which will be the last-ever series presented by David Attenborough!

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BBC Studios Creative: BBC Earth (Copyright © BBC Studios, 2023)

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BBC Studios Creative: BBC Earth (Copyright © BBC Studios, 2023)

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BBC Studios Creative: BBC Earth (Copyright © BBC Studios, 2023)

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BBC Studios Creative: BBC Earth (Copyright © BBC Studios, 2023)

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BBC Studios Creative: BBC Earth (Copyright © BBC Studios, 2023)

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About the Author

Liz Gorny

Liz (she/they) joined It’s Nice That as news writer in December 2021. After graduating from the University of Bristol, they worked freelance, writing for independent publications such as Little White Lies, Indie magazine and design studio Evermade.

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