It’s no secret that we love an artist who can celebrate the wonderful world of food in new and exciting ways. French chef, photographer and filmmaker Alex Paganelli AKA DeadHungry does exactly that. Every edible item in Alex’s work looks as mouth-watering as it does artistic – framed in ways which elevate the food as a centrepiece to the image. “All my work involves food somehow, that’s really what I’m best at,” Alex tells It’s Nice That. Using his test kitchen in London, Alex will cook and develop dishes or a concept with his team, tapping into his history as a chef to come up with creative food ideas. “Some projects are a lot more visual, like a campaign or an editorial where I shoot photos and video,” Alex says. “It’s always visually and creatively focused on food and the concept of dining itself.”
As someone who's “naturally comfortable with food”, Alex gets involved on set as much as he can, figuring out “how we can handle it and what we can do with it”, he says. “Some projects are a mix of both, like developing a recipe to be published, or creating a food product for a store, where both taste and visuals come into play,” he adds. “That’s really where I can extend the creative process and test its limits.” What’s ultimately so captivating about Alex’s work is how he brings food photography into an arena of fashion photography, tapping into the same visual cues used in magazine editorials for his work with food.
DeadHungry: Skims Waffles (Copyright © DeadHungry, 2021)
About the Author
Joey is a freelance design, arts and culture writer based in London. They were part of the It’s Nice That team as editorial assistant in 2021, after graduating from King’s College, London. Previously, Joey worked as a writer for numerous fashion and art publications, such as HERO Magazine, Dazed, and Candy Transversal.